Assess the relevance of Pages 58 – 63 in the History Boys to the rest of the play

When we meet Irwin again at the beginning of Act two he is a man now well into his forties and has moved on from teaching history in a school to filming a television history programme on location. We learn that he is five years older and yet there is a certain irony in the fact that he still recites the same mantra that he used with the ‘history boys' when called in to prepare them for Oxbridge entry If you want to learn about Stalin study Henry VIII. If you want to learn about Mrs Thatcher study Henry VIII If you want to know about Hollywood study Henry VIII' It was all history. It seems that although older and now in a wheelchair his basic attitude and approach have changed little. He is now a ‘personality' presenting a programme upon Rievaulx Abbey and life in monastic orders which he brings down to the level of ‘toilet arrangements' stating that he believes this to be the way to bring history to life and the Director reflects upon how he sounds a ‘tad schoolmasterly'. Irwin, for all his changed position, having been transported from a life in the classroom to in front of a television camera, is still focussed upon viewing things from an unusual perspective and using language to effect as when he reflects upon the different materials being used in place of toilet paper, in effect saying that it is these artefacts which people now come to view saying of them, ‘there is an increment in excrement, so sanitised by the years and sanitised too' so he introduces a note of humour. Indeed he says of what he sees as ‘modern day pilgrims.' ‘We are differently credulous and our cults are not the same but saner, wiser, more rational†¦' He stumbles as if deeply absorbed in reflection of how people's attitudes have changed, yet he can use the same approach. We see that Irwin's approach to teaching and to history has not really changed from that which he expressed when first called in to prepare the boys for Oxbridge entry, For Irwin history is not a matter of conviction and he encourages the boys to be dispassionate and so distance themselves. It was perhaps evident from Irwin's first meeting with the boys that he was prepared to advocate whatever was required in order to gain the described objective. Irwin, the television presenter, has retained this belief in looking at these aspects of history which offer a more controversial approach to the subject. Initially describing the boys' work as ‘Abysmally dull' he recognised to be successful they had to attract attention by using unorthodox methods. His dictum, which was evident as a teacher, was evident when he said, ‘The wrong end of the stick is the right one. A question has a front door and a back door. Go in the back or better still the side.' Read also History Quizzes To shock or surprise was his intent. He then proceeded to express his opinion that history was a performance, For Irwin, unlike Hector, presentation was everything and he has interest in moral truth viewing things as being entertainment, so the first glimpse of Irwin the television presenter was evident even as a teacher. When referring to Stalin, whilst agreeing that he was a monster, he was still perfectly willing to say something in his defence. Thus, to him, the end justifies the means and he revels in being perverse. Irwin sums up the object of his approach, to the man who turns out to be none other than Posner, by describing it as ‘meretricious' and when called upon to define the word he describes it as ‘Eye-catching, showy, false.' This last word almost appears as a damning indictment of his whole approach to teaching. When Posner replies by saying, ‘But you were a good teacher' Irwin simply says ‘The meretricious often are†¦ on television particul arly.' He then backs this up by reflectin that ‘The wheelchair helps of course. Disability brings with it an assumption of sincerity.' We see that he was still prepared to use whatever vehicle to give him the edge and curry favour and sympathy. It was a means to an end, a prop but reveals him to be morally shallow. So it is that we are reminded of our initial meeting with Irwin when, still in a wheelchair, he was addressing three or four unidentified MPs upon the best way of presenting a bill before Parliament, the effects of which would, if examined, would prove to be very contentious concerned, as it was, with the effective ending of trial by jury in at least half of the cases which come before the courts abolishing with it the assumption of innocence. Sadly Irwin's views have become even more morally corrupted, perhaps the person we see before the television camera and addressing MPs is just the logical projection of the teacher who advocated taking a completely opposite or controversial view to attain a desired outcome. It is now just the case that his horizons are greatly expanded and he is able to suppress any moral feelings. He has obviously reached a stage where he is happy to twist debatable aspects to fit in with what he wishes to achieve. His views are well illustrated when he says in defence of a law change, ‘Paradox works well and mists up the windows which is handy' We then come to appreciate how Irwin the television presenter views what he does by saying, ‘School. That's all it is. In my case anyway. Back to school.' He really had come to believe that history was ‘a performance. Its entertainment. And if it isn't make it so.' Perhaps this last statement is so telling of his willingness to subvert the facts and in so doing taking an argument and endeavouring to prove its opposite as he had first done as a teacher who was willing to relegate moral truth for effect.

Online viewing of grades Essay

Introduction Most college schools here in the Philippines have an online grade viewing/inquiry system, especially in metro manila. The trend of using this kind of system is growing fast, and reaching even schools in provinces. What is an online grade viewing system you ask? This type of system is a computerized system that you could only access through www (World Wide Web) via internet. WWW is the fastest growing part of internet. Note that, contrary to what many people believe, the web and the internet are not the same. The existence of the web is made possible by computers and programs that communicate information to one another. Internet is the world’s largest internet work. It includes computers hooked together in networks. â€Å"HGBCOnline Grade Viewing System† The whole idea about this project is to enable the students of HGBaquiran College in viewing their grades every term and every end of the semester. Base on my own experience many of the students are having trouble of vie wing their grades because sometimes the professors are not submitting their class record on time. And sometimes it even gets to the point that the first month of the next semester is already done but we still don’t get to see our class cards. This system will be a big help for the students of HGBC on keeping track of their current grades per grading term and also on viewing their grade every end of the semester. Before the student have the ability to access the system/website they need to create an account first, creating an account for this website is much easier than creating an account on Facebook because there is only little info needed for the account, six to be exact. Now, after creating the account the student will have to login using the user name and password they’ve entered when they create their account and without any delays depending on the computer they’ll be using and the speed of the internet connection, they can now view their grades freely where ever and whenever they want. Now, for the professors, creating an account won’t be necessary because there will be a built in account for all them that will be created by the registrar but they will still be asked to input their password. It is most likely that the only thing they’ll be doing is login to the system/website and Input the Info’s of their student’s. In terms of the built in account every single professor will be ask for whatever username or password they want to have. And the one to be handling that is the system  maintainer or the registrar, the account of every single professor will be updated every time before the semester begins Statement of the Problem The school of HGB currently don’t have any grade viewing system but the giving of class cards per subject every end of the semester and buying the (COG) Certificate of Grades. The instructors sometimes don’t submit the student’s grades on time. Time consuming on manual system or practice. Much expensive regarding on releasing of COG. Rush hour submission of grades. A slow process of retrieving and releasing of records. Inaccurate results of grades. Expense in using papers and pens in recording. Sometimes the teachers are not aware of consequences if they are not submitting their records regarding the students. Expenses and transportation in returning to the school registrar. The students cannot enroll immediately because of having incomplete grades. The students encounter problems in their evaluation. Statement of Assumption Grading System is designed to provide incentive reward for achievement and assist in identifying problems of the student. Grading System is the most commonly used in computing and analyzing the performance, talent and skills of students? It is the important record to keep even for the longest time for the referral and credentials of the student to enter their next level of attaining their goals. It is the tract record that recognizes of one student, this maybe use for analyzing of your attitude and values. 1. Is there any significance between the manual grading systems to the computerized grading system? 2. Is Manual grading system gives more accurate, efficiency and easy to use than the computerized grading system? 3. Is manual grading system makes the task easier and less consuming of time than the computerized grading system? Objectives of the Project The students of HGBC are having trouble viewing their grades. The General Objectives of this project is to enable the students to keep track of their grades and view them via website online. Specifically it aims to: To evaluate the present system. To improve the present system. To develop a system that will enable the instructors to encode grade online. To develop a system that will help the students of HGBC in terms of keeping track of their grades. To develop a system that will enable the students of HGBC to view their grades via website online. To develop a system that will prevent the students from rushing their professors on computing their grades. To maintain an accurate grades given by the professors. To make it accessible for the students to review their grades. To make it hassle-free for the students to get their grades. To be punctual for the professors in encoding of grades. Significance of the Research First is the Students of HGBC the Students are the main concern of this system they’ll be the one who will get the most benefits from the system. Firstly because when this system is implemented the delay of their grade inquiry will be reduce from 1 month to 1 week. Secondly, whenever they want to see their grades they don’t need to go to the school anymore, they just need to go to a computer shop, visit the HGBC website and in just a minute or so they can already view their grades. Second is the Registrar, now for the registrar their main function for the system will be to â€Å"CRUD† or the so called â€Å"Create†, †Retrieve†, †Update† and †Delete†. Technically speaking without the registrar this system will be nothing but a website without function because the registrar will be the one to input the student’s Grades in the system that the students are going to view. The Instructors or the professors, the instructors, they will be the one to input the info’s of their students and will compute their grades submit it to the registrar and those grades will be the one that the registrar will input on the system. The school (HGBC), it can be an asset of the institute and a pride also that  can be used career guidance and endorsements. Scope and Limitation This project focuses on the grade viewing process of HGBC. The grades displayed in the system cannot be printed. If the Registrar inputted wrong grades of the student, the online system is not reliable in human errors. The grade encoding process and other processes involve in the system relied on the internet connection. This System has a range of giving grade information for the chosen beneficiaries. This System is a Web-based System using PhpDesigner, an Online Grading System that will give you an easy access for grades-viewing. Review of related literature and Studies Related Literature and Studies guide the researcher in making comparison between his findings with the findings of other researchers on similar studies with the end in view of formulating generalizations or principles which are the contributions of the study to the fund of knowledge. As internet my main source, I’ve gained sufficient information of what my system would be. The following were the theories and studies behind the concept of the system Related Theories Student Training Grade Book, Viewing Grades, Notes, Graphing Tools In this Turning grade book, it allows the instructor to enter and calculate grades for students on assignments submitted to the instructor. Their â€Å"my grades† tab appears on the class portfolio page when the product is available. The grade book can be used to track numeric grades, attendance, and notes as well as allowing students to graph their performance. To view any grades and attendance records or instructor notes visible in a specific class, they’ll open class portfolio page and click on the â€Å"my grades† tab. in the part of viewing grades, a student user’s grade page will show the papers and reviews the student has submitted along with any grades that have  been given by the instructor on these submissions. The number in the point’s column shows the total number of points an assignment is worth. The number placed to the left of the points column shows how many points the student received for their assignment. The grade value for the submission appears in the grade column. Grades only become available on the post date of an assignment. The top of the grades page shows the overall class grade and the attendance. The instructor can enter a note alongside a grade for a submission. If the instructor has entered a note for the submission a â€Å"note† icon will appear next to the grade under the note column. Click on the â€Å"note† icon to view the instructor note. The full list of notes given to the student in a class can be viewed by clicking on the â€Å"notes† icon next to the grade summary at the top of the grade book window. The graphing tools allow a student to view their own performance and the class average performance in line graph or pie chart formats. The graphing tools are accessed by clicking on the â€Å"graphs† button in grade book. On the graphs page, the student will use the â€Å"show† pull down menu to select the graph type to view. Online grading allows faculty and departments to submit grades from anywhere with an Internet connection. Grade rosters display up-to-date enrollment information, e.g., late adds and â€Å"W† grades. Related Studies In this research entitled â€Å"Online Grade encoding and inquiring System via SMS technology† by: Bella Bhe  The San Mateo Municipal College has increased in student’s population at the same time the number of works of the registrar and student’s grades to be processed has also increased. San Mateo Municipal College wants to give a good education to everyone who does not afford to enroll in other universities that have high tuition fees. They always secure the best way to make their students comfortable with their school. One of the responsibilities of the registrar office is to keep the student’s grades data secured for their records and purpose. The researcher stated that the general problem faced by the SMMC is the manual encoding, submission and distribution of student`s grades of San Mateo Municipal College. The specific problems are the time consuming, costly and long process of inquiry of grades, the students need to go directly to their respective registrar inorder to inquire their grade, the Instructors are encountering errors during encoding of grades and the Instructors need to go to the registrar just to encode the grades. After knowing these problems, the researchers aim to develop an Online Grade Encoding and Inquiry System via SMS Technology for San Mateo Municipal College and specifically To develop a system that will lessen the registrar`s tasks in encoding of grades, to develop a system that can able to send grades automatically, to develop a system that will shorten the process of inquiry of grades, to develop a system that can able the instructor to encode grades online and to develop a system that can inqu ire grades via SMS. In this study, the researcher used descriptive method of research; he used questionnaires and also conducted interviews to gather data. Justification This online grade viewing system of HGBCollege can give the satisfaction needed by the registrar, professors and most specially the students. Interoperability The system could have some problem on other web browser like internet Explorer and Opera mini but I can perform best in web browsers like Google chrome and Mozilla Firefox. Performance The operation of the system can perform better depending on the computer and the internet connection of the users. Security The people that have an account and stored in the database are the only person that can access the system. Maintainability The System administrator will be the one maintaining the system. Robustness This system is authenticated with password that makes it more secure and robust. Reliability and Availability The system is reliable based on the speed of the internet connection and it is available anywhere because it is an online system. Safety In case of problems due to inconsistencies, this system is safe because it can still be traced up. Usability This system is only usable by the registrar, professors and students. User-Friendly This online grade viewing is a user friendly system because all the users can easily understand, manipulate and use it. Business Integrity This system is made to develop a higher satisfaction of the students and also the people in the community of Tumauini, together with the neighbor communities. Definition of terms Asset- a useful or valuable thing,or quality. Accessible- able to be reached or entered. Account- is a collection of information that tells Windows which files and folders you can access, what changes you can make to the computer, and your personal preferences. Accurate grades- correct in all details; exact computation of grades based on criteria. Career Guidance- advice and information about careers that helps individuals, esp young people, decide on a career and also teaches them how to pursue their chosen career Database- Is an organized collection of data. The data are typically organized to model aspects of reality in a way that supports processes requiring information. Hussle-free- without problems or bother . Inquiry- An act of asking for information. Keeping Tracks- keep informed of fully aware. Registrar- an official in a college or university who is responsible for keeping student records. Robust- able to withstand or overcome adverse conditions. Speed of Internet- The performance of an Internet connection, which is based on the number of bytes per second that data travels from the user’s device to the Internet (upload) and from the Internet (download). System administrator- is a person who is responsible for the upkeep, configuration, and reliable operation of computer systems; especially multi-user computers, such as servers. Traced Up- Evidence or an indication of the former presence or existence of something. Trends- a general direction in which something is developing or changing. Username- an identification used by a person with access to a computer, network, or online service. Web Browser- is a software application for retrieving, presenting and traversing information resources on the World  Wide Web. WWW- is a system of interlinked hypertext documents that are accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them via hyperlinks. Bibliography http://www.sourcecodester.com/c/8203/online-grading-system-fashion-store.html www.wikipidia.com Webb, Patricia, ‘Technologies of Difference: Reading the Virtual Age (In)Difference’, Computers and Composition 20 (2003), 151-67 Basalla, George. The Evolution of Technology. New York, 1988.

Bribery and Corruption Police Corruption

The word corrupt when used as an adjective literally means â€Å"utterly broken†. The word was first used by Aristoteles and later by Cicero who added the terms bribe and abandonment of good habits. According to Morris, corruption is described as the illegitimate use of public power to benefit a private interest. Senior, however, defines corruption as an action to (a) secretly provide (b) a good or a service to a third party (c) so that he or she can influence certain actions which (d) benefit the corrupt, a third party, or both (e) in which the corrupt agent has authority. Scales of corruptionCorruption can occur on different scales. There is corruption that occurs as small favours between a small number of people (petty corruption), corruption that affects the government on a large scale (grand corruption), and corruption that is so prevalent that it is part of the every day structure of society, including corruption as one of the symptoms of organized crime (systemic corrup tion). Petty corruption occurs at a smaller scale and within established social frameworks and governing norms. Examples include the exchange of small improper gifts or use of personal connections to obtain favors.This form of corruption is particularly common in developing countries and where public servants are significantly underpaid. Grand corruption is defined as corruption occurring at the highest levels of government in a way that requires significant subversion of the political, legal and economic systems. Such corruption is commonly found in countries with authoritarian or dictatorial governments but also in those without adequate policing of corruption.The government system in many countries is divided into the legislative, executive and judiciary branches in an attempt to provide independent services that are less prone to corruption due to their independence. Systemic corruption (or endemic corruption)[5] is corruption which is primarily due to the weaknesses of an organ ization or process. It can be contrasted with individual officials or agents who act corruptly within the system. Factors which encourage systemic corruption include conflicting incentives, discretionary powers; monopolistic powers; lack of transparency; low pay; and a culture of impunity.Specific acts  of corruption include â€Å"bribery, extortion, and embezzlement† in a system where â€Å"corruption becomes the rule rather than the exception.† Scholars distinguish between centralized and decentralized systemic corruption, depending on which level of state or government corruption takes place; in countries such as the Post-Soviet states both types occur.Corruption in different sectorsCorruption can occur in different sectors, whether they be public or private industry or even NGOs.Government/Public SectorPublic sector corruption is one of the more insidious forms of corruption; a corrupt governing body can lead to widespread effects in the rest of society. Recent r esearch by the World Bank suggests that who makes policy decisions (elected officials or bureaucrats) can be critical in determining the level of corruption because of the incentives different policy-makers faceLegislative System (Political)Main article: Political corruptionA political cartoon from Harper's Weekly, January 26, 1878, depicting U.S. Secretary of the Interior Carl Schurz investigating the Indian Bureau at the U.S. Department of the Interior. The original caption for the cartoon is: â€Å"THE SECRETARY OF THE INTERIOR INVESTIGATING THE INDIAN BUREAU. GIVE HIM HIS DUE, AND GIVE THEM THEIR DUES.† Political corruption is the abuse of public power, office, or resources by elected government officials for personal gain, e.g. by extortion, soliciting or offering bribes[10] It can also take the form of office holders maintaining themselves in office by purchasing votes by enacting laws which use taxpayers' money.Executive System (Police)Main article: Police corruptionPo lice corruption is a specific form of police misconduct designed to obtain financial benefits, other personal gain, and/or career advancement for a police officer or officers in exchange for not pursuing, or selectively pursuing, an investigation or arrest. One common form of police corruption is soliciting and/or accepting bribes in exchange for not reporting  organized drug or prostitution rings or other illegal activities.Another example is police officers flouting the police code of conduct in order to secure convictions of suspects — for example, through the use of falsified evidence. More rarely, police officers may deliberately and systematically participate in organized crime themselves. In most major cities, there are internal affairs sections to investigate suspected police corruption or misconduct. Similar entities include the British Independent Police Complaints Commission.Judiciary SystemJudicial Corruption refers to corruption related misconduct of judges, th rough receiving or giving bribes, improper sentencing of convicted criminals, bias in the hearing and judgement of arguments and other such misconduct. Governmental corruption of judiciary is broadly known in many transitional and developing countries because the budget is almost completely controlled by the executive. The latter undermines the separation of powers, as it creates a critical financial dependence of the judiciary. The proper national wealth distribution including the government spending on the judiciary is subject of the constitutional economics. It is important to distinguish between the two methods of corruption of the judiciary: the government (through budget planning and various privileges), and the private.CorporateMain article: Corporate crimeAs corporations and business entities grow larger, sometimes with a monetary turnover many times that of small countries, the threat of corruption in the business world, within the organization, in dealings with other organ isations and in dealings with the government is a looming and growing threat.UnionsLabor racketeering is the domination, manipulation, and control of a labor movement in order to affect related businesses and industries. It can lead to the denial of workers’ rights and inflicts an economic loss on the workers, business, industry, insurer, or consumer. The historical involvement of La Cosa Nostra in labor racketeering has been thoroughly documented: More than one-third of the 58 members arrested in 1957 at the  Apalachin conference in New York listed their employment as â€Å"labor† or â€Å"labor-management relations.†Three major U.S. Senate investigations have documented La Cosa Nostra’s involvement in labor racketeering. One of these, the McClellan Committee, in the late-1950s, found systemic racketeering in both the International Brotherhood of Teamsters and the Hotel Employees and Restaurant Employees International Union. In 1986, the President†™s Council on Organized Crime reported that five major unions—including the Teamsters and the Laborers International Union of North America—were dominated by organized crime. In the early 1980s, former Gambino Family Boss Paul Castellano was overheard saying, â€Å"Our job is to run the unions.†Labor unions provide a rich source for organized criminal groups to exploit: their pension, welfare, and health funds. There are approximately 75,000 union locals in the U.S., and many of them maintain their own benefit funds. In the mid-1980s, the Teamsters controlled more than 1,000 funds with total assets of more than $9 billion. The FBI currently has several investigative techniques to root out labor law violations: electronic surveillance, undercover operations, confidential sources, and victim interviews.They also have numerous criminal and civil statutes to use at their disposal, primarily through the Racketeer Influenced and Corrupt Organization (RICO) Statute. Citation needed The Teamsters are the best example of how efficiently the civil RICO process can be used. For decades, the Teamsters has been substantially controlled by La Cosa Nostra. In recent years, four of eight Teamster presidents were indicted, yet the union continued to be controlled by organized crime elements. The government has been fairly successful at removing the extensive criminal influence from this 1.4 million-member union by using the civil process.

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

Modern Youth Subculture Essay

Modern youth subcultures in the United States, Russia and Kyrgyzstan Culture –it is a certain whole system with its inner certainty of value-hierarchical relationships. There are a valuable dominant , or core of culture, and next to it a number of subcultural formations in any culture. The question arises(is) what the subculture is. It was assumed that subculture is a subsystem of the whole system of culture. But, there is no any well-established system of views on the appearance of subcultures nowadays. Every science interprets this concept and describes it from the point of their subject and methodology. Subculture usually a special case of culture in general. It is always different with its some localness and reticence to a certain extent, in varying degrees, is loyal to the value system of the dominant culture, although there are exceptions . Youth subculture is a special case of manifestations(display) of subculture in general. Epithet of â€Å"youth† immediately d efines a cultural niche that is occupied by people united on the principle of age. In this case, the age – an important demographic characteristics. The special psychology of age in culture is undeniably important, as it seriously influances the mentality and spirituality . Youth subculture is born and exists in connection with the specific needs of young people to socialize and at the same time to assert themselves actively. It was assumed(considered) that young people in the life of those rules and regulations, which were professed by their ancestors. Youth often characterized categorical judgments, perfectionism, rejection councils, their subordination existing burdens models of social development, they are characterized by dynamism, openness to the world, heightened emotionality, romantic aspirations, etc.. At the heart of youth subcultures there is a special way of relating to the world with its system of spiritual values. Youth subculture is a special way of life that is divided mainly living them directly or sympathizers. Youth subculture – it is nothing but a form of self-expression of young people, expression of their goals in life: to change the world, their life, refuse from the social canons, approve alternative life attitude in relation to the(with) pre-existing etc . Public opinions about the different kinds of youth subcultures are different. Some people imagine it as any unusual behaviors of youth social â€Å"deviation†, imitating the West,  idleness, and therefore subject to elimination. Others believe that young people are trying (let in somewhat exotic way) somehow to express himself, his attitude and say something about himself to society and because it borrows from its Western counterparts . Having considered the youth subculture â€Å"hip-hop† in Russia and Kyrgyzstan, we can conclude that almost everything about this subculture, including its â€Å"language† is really borrowed from subcultures â€Å"hip-hop†which is originated USA. Subculture itself â€Å"hip-hop† includes murals – graffiti, unique in its plasticity dance – break dane, sports style dress and musical direction – rap (note that all three words – graffiti, rap and break dane – are also borrowed ). Hip-hop was the first music that best embodies(describes) the ideology and identity of contemporary African-American culture. Over the last decade within this subculture there has been formed its own fashion, significantly different from the traditional fashion of the white population, its own jargon and cultivated accentuation. It may illustrate many examples. –   Befo I came up in the game these hoes didn’t show no love (From the so ng Mike Jones â€Å"Back Then†). Befo – before (as before). – I don’t know bout cha (Usher & Alicia Keys â€Å"My boo†). Cha – from  «you ».it is pronounced and written in this way, when there is a word before this word and ends with consonant â€Å"t†. Bout – ob, about (of about). Boo – boy (man) / girlfriend. – It’s getting hot in herre (songs of Nelly â€Å"Hot in herre†). – These hoes wouldn’t give a damn if i heah   (From the song Mike Jones â€Å"Back Then†). Herre / Heah – here (from here), pronounced  «her ». –   I wish I was lil bit taller   (Song of Skee-Lo â€Å"I wish†). Lil-(from) -1) is a small, small (about the size) Small, 2) a little bit. –   I could take in ya. Shorty I could take you there. Shorty come with me it’s no worry (From the song Sean Kingston â€Å"Take you there†). Shorty – girl (diminutives – baby, mainly used to refer to girls). Ya, Ye – you (you). There are a lot of such examples, they are all vividly illustrate the specialty of (features) American â€Å"hip-hop† slang and are actively studied by modern linguists. The Russian â€Å"hip-hop† Slang is no less interesting , abounding adapted loanwords from English. – chops good muddies †¦ (Quote from a forum respecta.net / forum / index.php? Showtopic = 4225). Chops (from the English – beat) – rhythm, beat, beat. –   braza, you are wrong (Quote from a forum www.mtg.ru/forums/mymagic/topic99360.html). Braz (from the English. – Brother) – brother. – . he never returned my cache, now no one ever loan   (Quote from a forum forum.kingclub.ru / index.php? Action == printage; topic = 2502.0). Cache (from the English. – Cash) – money, cash. – Center – hope rurepa †¦ (Quote from a forum respecta.net / forum / index.php? Showtopic =: 3433). Rurep (from the English. – â€Å"Russian rap†) – Russian rap. –   I just wanted to say that we should not measure success Hayter   (Quote from a forum izhhop.udm.ru/hip-hop/forum/archive/index.php/t- 541.html) Hayter (from the English. – Hater) – hater. Youth subcultures are the areas in which the influence of the cultures and languages ​​of other countries play an important role. From the examples above we can conclude that the Americanisms â€Å"hip-hop† Slang influence Russian very much, and today it is impossible to imagine the existence of hip-hop culture in Russia and Kyrgyzstan without them. Interaction and mutual influence of cultures and subcultures are an integral part of the modern globalized life. Young people, being one of the most active segments of society, use modern means of communication, the possibility of unlimited access of information and the possibilities to borrow all the latest fashion trends in music, fashion, manner of communication and lifestyle. The problem- to keep (sav e) the identity and uniqueness of cultures and cultural diversity will remain as a relevant in this situation.

Questions - part III Essay Example | Topics and Well Written Essays - 1000 words

Questions - part III - Essay Example The statecraft explains amongst other things the strategies, which are used by countries to have control in the international relations. The latter makes it possible for the international relations is imperative in the sense that it makes it possible for countries to be more cohesive and foster economic and political development. In the contemporary statecraft, the critics indicate that the relationship is based on increased competition amongst the member countries. Each of the countries tries to gain political and economic strength in order to have a competitive edge. From both the realism and Marxism theories, it is indicated that one of the main strategies used in statecraft today is based on accumulation of wealth for economic growth purposes. There is a direct relationship between economic gain, political strength, and military strength with power of control. The biggest economies such as the United States, Russia, and China have the power of influence. The realism theory on the other hand agrees that the relationship established between countries has nothing to do with improving the livelihoods of the people, or assisting the member countries. It has to do with the accumulation of wealth and growth of economy. ... However, this can only be achieved by ensuring that such a country export finished goods and imports only raw materials at a relatively cheaper price. This explains why the developing countries have been reduced to exporters of raw materials, which fetch little compared to the finished products. However, the statecraft ought to ensure that all the member countries benefit from the relationship established. The developed countries should seek to ensure a balanced economic development of each of the member countries. For instance, the developed countries should be supported in terms of the development of the local industries. However, with the current globalization spirits, such infant local industries have been challenges due to competition by already established institutions. The statecraft should not be used as a way through which countries accumulate wealth meant to have control on others. For instance, the United States has been accused of interfering with the internal mattes of v arious countries in the world. Most of such countries such as China and Russia have been through cold war with the United States for decades. This owes to the fact that while the United States holds on the need to embrace capitalism, these countries use the communism economic system. One of the countries that have been a victim for decades has been Cuba. Using its economic and military power, the United States ensured that this country is not given an opportunity to belong to the international community. This is an indication of how statecraft can be used at the detrimental of other countries. According to my assessment, all the countries should be treated fairly regardless of their economic strength. The developed nations should be willing to assist the developing ones to

Application of Nursing Theory Research Paper Example | Topics and Well Written Essays - 1500 words

Application of Nursing Theory - Research Paper Example Although nursing theories are designed to address a range of concrete and specific phenomena, they however are seen to vary in scope as regard to the relative level of substantive specificity of a given theory as well as the degree of concreteness of its propositions and concepts. Grand Nursing Theories which are theories are developed to represent extremely complex and global nursing phenomena. They are developed to provide an overall framework that can effectively be used in the structuring of broad abstract ideas (Lloyd, Hancock & Campbell, 2011, p. 30). The Middle-Range Nursing Theories that are formulated with the aim of addressing more narrowly defined and concrete phenomena as compared to grand nursing theories (Elo, 2013, p. 3) and the Practice Nursing Theories which are narrow in scope and concrete; these theories establish basic nursing care guidelines that can be used to effectively address specific nursing problems (Lloyd, Hancock & Campbell, 2011, pp. 32). It is not possible to choose one level of nursing theories over the others as nursing practice requires the use of multiple theories; these theories cannot by themselves tell nurses exactly what they need to do in the effective solving of clinical situation practice problems. The different levels of theory generally provide different types of utility that can be used in nursing practice and the same burden of expectation cannot be placed on the different levels of nursing theory. In the resolution of nursing practice problems, each level of theory has its own usefulness. Based on the functions of each level of theory, it can be perceived that the usefulness of a given level of nursing theory is really a function of determining exactly which layer of the rather complex nature of nursing one wish to address. In resolving the problem in nursing