Digital revolutions Essay Example | Topics and Well Written Essays - 1500 words

Digital revolutions - Essay Example To understand the consumers, organizations have historically employed a market research strategy. This traditional method involves deploying marketing representatives to the ground to identify the consumers’ needs and advise the business on the best approach to addressing these needs. Advancement of technology has however changed the situation. The invention of the internet, mobile phones, and other technological devices have revolutionized marketing. Today, human beings are connected to one another regardless of the distance. This implies that the physical interaction of the marketer and the target audience is no longer necessary. The interaction and market study happens online and through the technological devices. This has changed the global marketing environment. This paper is a research report on the changes in global marketing that have resulted from the digital revolution. The paper addresses these changes from the perspective of technology and globalization. Marketing involves a great deal of communication. Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing. The marketing representatives of any company or specific product must communicate with the consumers. The communication helps them to learn and identify the consumers’ needs and requirements. Further, this also helps them to identify the challenges that the product may face in the market and hence adjust their strategies accordingly. In the past, communicating with the consumers demanded costly travels and promotions to issue questionnaires or conduct interviews (Glance et al. 2005). However, with the digital revolution communication technology has made it possible to interact and communicate with consumers in a more effective and cost effective way. Marketers are now targeting social media and the